TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STRATEGY FOR THE TJM COMPANY ON THE ORANGE FRESH JUICE EXTRACTORS MACHINES INDUSTRY | ||||||||||||
| Autor(es): |
ROBERTO SASSON COHEN |
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| Colaborador(es): |
LENISE SARAIVA DE VASCONCELOS COSTA - Orientador |
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| Catalogação: | 06/FEV/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4486@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4486@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4486 | ||||||||||||
| Resumo: | |||||||||||||
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The TJM Company is a fresh orange juice extractor machine
manufacturer. The main consumers for its products are the
supermarkets, hotels and bakeries. Besides the Brazilian
market, the exports are responsible for a significant part
of TJM sales. At this moment the Company does not have a
strategy planning defined by the management. By the
analysis of the five forces from Porter, his generic
competitive strategies, and those of Miles and Snow and
Mintzberg strategies as well, this study defined that the
best strategy for the Company is the differentiation
strategy of Porter with a strong influence of the
differentiation by image and quality proposed by Mintzberg.
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