TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | SPORTS MARKETING: THE USE OF SPORTS AS AN ALTERNATIVE MEDIA FROM THE BEVERAGE INDUSTRY OF THE USA | ||||||||||||
| Autor(es): |
NATALIE BRAGANCA DUSENBERG |
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| Colaborador(es): |
MARCO ANTONIO FERNANDES DE OLIVEIRA - Orientador |
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| Catalogação: | 04/FEV/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4475@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4475@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4475 | ||||||||||||
| Resumo: | |||||||||||||
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Although Brazil is one of the biggest economies of the
world, it still shows very small development in the sport
segment. The sport sponsorship, one of the forms of sports
marketing, is on an extremely advanced platform in the
North American market and the beverage industry is one of
the industries, which usually uses this means of
communication. This paper aims to shed a bit more light on
the way some beverage companies are using these alternative
media to reach their objectives and also to reflect
on what elements lack in Brazil so that companies can
advance and really believe in sports marketing as a means
to reach their own objectives and help the development of
that sector in the country.
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