TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | REVERSE MARKETING: APPLICATION IN PROCUREMENT FUNCTION | ||||||||||||
| Autor(es): |
NATALIA DE PAIVA E SILVA |
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| Colaborador(es): |
HELENE BERTRAND - Orientador |
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| Catalogação: | 04/FEV/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4474@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4474@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4474 | ||||||||||||
| Resumo: | |||||||||||||
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Research of practical Procurement techniques in Shell
Brazil department in Acquisitions & Contracting for the
lubricant plant. Procurement is responsible for buying the
correct quality of material, in the certain time,
the accurate amount, of the certain source, to the adequate
price. (Baily, Farmer, Jessop & Jones, 2000). Procurement
is one technique developed in the current of the
globalization and the competitiveness. Search to change the
vision of the function of Purchases in the organizations.
The technique of Procurement consists of analyzing the five
forces of Porter in the industry, positioning the company
in relation to the market and understanding the
supplier economics. Also includes calculating the Total
Cost of Ownership and evaluating which is the best tool /
strategy with each supplier.
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