TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | IBM BRAZIL COVERAGE MODEL | ||||||||||||
| Autor(es): |
MARIANA ORENBUCH |
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| Colaborador(es): |
JORGE MANOEL TEIXEIRA CARNEIRO - Orientador |
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| Catalogação: | 03/FEV/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4470@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4470@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4470 | ||||||||||||
| Resumo: | |||||||||||||
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IBM is the largest IT company in the world. Its total
revenue reached US$ 88 billions in 2000 and the number of
employees is 300.000, distributed for more than 150
countries. IBM has the most complete portfolio in hardware,
software and services in the marketplace. In a world where
the technology changes all the time and huge competition,
we can imagine how complicated IBM`s operation is.
Among many process that make IBM works, I`ve decided to
make a detailed analysis on how IBM goes to the market or,
in other words, to analyze coverage model adopted by IBM.
The purpose of this study is to provide an analysis about
this coverage model, in order to understand why IBM has
decided by this one, identifying strengths and weaknesses
and comparing to others coverage models adopted by
ompetition, eventually, in order to have an evaluation on
how it can help IBM to reach customer and shareholders
satisfaction.
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