TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HOW THE CONFLICT OF IMPACT IN THE CHANNEL DISTRIBUTION FROM THE ATL? | ||||||||||||
| Autor(es): |
MANUELA CARVALHO ZACCONI |
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| Colaborador(es): |
MONICA ZAIDAN GOMES ROSSI - Orientador |
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| Catalogação: | 03/FEV/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4465@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4465@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4465 | ||||||||||||
| Resumo: | |||||||||||||
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In this new competitive scenery of celular phone in Brazil,
the goal of this monography is verify if the channels
conflicts interfere in ATL distribution. The monography was
accomplished through exploratory investigation about the
theme, and document research in the company with the
support of the bibliographical study. Based on the
collected and analysis information it was possible to
verify that the challenge of the firm is to make actions to
get down the possible conflicts. In this analysis was
verify that the channels management is the point for great
performance of the channels, consequently the company
development.
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