TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | COULD BE POSSIBLE FINANCIALLY THE OPENING OF A MADEIRAS & FERRAGENS CASTELO BRANCO STORE IN THE TIJUCA NEIGHBORHOOD ? | ||||||||||||
| Autor(es): |
LUIZ GUSTAVO BRAGA PARENTE |
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| Colaborador(es): |
JOSE CORREIA DE OLIVEIRA - Orientador |
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| Catalogação: | 03/FEV/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4464@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4464@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4464 | ||||||||||||
| Resumo: | |||||||||||||
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The Castelo Branco company has the medium term object of
opening a wood and ironwork store in the Tijuca
neighborhood. The object of this research is to know if the
Tijuca s region have a good potencial to install this store
and to make a business plan for this new company, due to
that the author does a comparative valuation with the
Castelo Branco store in the Copacabana neighborhood and
according to some kinds of researches, does a market
analysis. And regarding the competitive enviroment where the
company is in, makes a strategic plan to be follow for the
store implantation. During the research some aspects were
noticed in wich the company could improve in comparation to
the already existing store but some competitive advantages
that the store could have, were saw too.
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