TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | LOGISTICS OF DISTRIBUTION AND COSTUMERNULLS SERVICE: THE CASE OF THE JOURNAL O GLOBO | ||||||||||||
| Autor(es): |
LAURA NEGRAO CONTE |
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| Colaborador(es): |
MARCELO CABUS KLOTZLE - Orientador |
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| Catalogação: | 29/JAN/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4457@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4457@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4457 | ||||||||||||
| Resumo: | |||||||||||||
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The propose of this work is to analyze the role of the
Logistics and Distribution Services of mass products
viewing to guarantee the prompt availability of the product
in the main segments of the market, in this case in the
newsstand or in the residence of the subscriber. The
objective is to fully correspond to the customer s
expectations in order to reach the maximum sales potential
of the product (in this case, the journal). To reach this
target it is essential to obtain the maximum amount of
information from the point of view of the customer through
marketing research, trying to identify their needs as also
to minimize the GAPs between the customer and the company.
This is necessary to allow the company to define the
segments where should concentrate their efforts (in the
case of a journal, its regularity, pontuality, conditions
in the moment of the delivery, etc.) viewing the reduction
of costs and the wasting of efforts.
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