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Título: THE APPLICATION OF PARTICIPATION STRATEGIES IN MEDIUM AND FUNDAMENTAL EDUCATION OF RJ
Autor(es): JOANA BAHIENSE DE A TEIXEIRA
Colaborador(es): LENISE SARAIVA DE VASCONCELOS COSTA - Orientador
Catalogação: 29/JAN/2004 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4452@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4452@2
DOI: https://doi.org/10.17771/PUCRio.acad.4452
Resumo:
After a general analysis in the medium and fundamental sector of education of the Rio de Janeiro, I observed that exist three large groups and that one of them is reorganizing its strategic planning to be able to survive un the market. However, I verified that the competitive strategies utilized are not occasioning the expected, due to a big change in the motives by which the families choose the college of their sons. On the basis of the participation strategies and competitive of advantage theories, I suggest alliances for the companies-schools get used to the more previsible external environment and at the same time offer his clients, parents and students, a service of higher quality.
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