Using a business case, this paper, intends to give subsidy for the understanding of growing movements around social responsibility. Thereby, its necessary the study of current context and the facts that affects entrepreneurial activity, and, how that facts take to concernings with specifics themes of social responsibility management. This text also study the literature about conception of business cases, afterwards it shows the models of creation projects and socials balances. In that way this study will deal with cases studies used for comparative representation to the conclusion of how and why the companies are concerned about social issues.