TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE UNLOYAL CUSTOMERS: RESEARCH ABOUT THE LACK OF USAGE OF LONG DISTANCE PLANS BY TELEMAR`S CUSTOMERS | ||||||||||||
| Autor(es): |
FLAVIO DE CAMPOS MATOS DOS SANTOS |
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| Colaborador(es): |
FAVIO AKIYOSHI TODA - Orientador |
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| Catalogação: | 22/JAN/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4424@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4424@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4424 | ||||||||||||
| Resumo: | |||||||||||||
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This paper is about a marketing research done with
customers of Telemar, the biggest telecommunications
company in Brazil. It investigates the causes of the low
usage of the carrier`s long distance service by clients
that own one of their discount plans. These plans
have the intent to create client fidelity by offering
discount rates and other benefits. However, a lot of
clients that had applied for these plans kept their prior
usage level. By analyzing the research results, it was
proposed a marketing planning, targeting then improvement
of client relationship, and finally, the increase the
company`s market share.
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