TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FACTORS THAT LEAD TO THE FIDELITY ON THE STORE | ||||||||||||
| Autor(es): |
EDUARDO MASCARENHAS FERREIRA GOMES |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 16/JAN/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4413@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4413@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4413 | ||||||||||||
| Resumo: | |||||||||||||
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The main object of this research is to analyse the factors
that produce the fidelity on a store and, among them, which
are or can be used with sucess in Lojas Americanas
company, resulting on the increase of the company
profitability. Such proposition is based on Marketing
principles, more specifically regarding to Relationship
Marketing, Satisfaction, Fidelity, Consumer Behavior and
specifically, which is the main subject oh this research,
Fidelity on a store. The study applied a descriptive
methodology and was put into practice by means
of bibliographic revision and intrument research.
The results demonstrated an existence of significative
relation among the fidelity on a store according to the
increase of the company profitability.
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