TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | EVALUATION OF THE SATISFACTION OF THE CUSTOMERS OF THE TOY STORE BOLA E BONECA | ||||||||||||
| Autor(es): |
CARLOS ALBERTO O PEREIRA JUNIOR |
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| Colaborador(es): |
FAVIO AKIYOSHI TODA - Orientador |
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| Catalogação: | 16/JAN/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4409@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4409@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4409 | ||||||||||||
| Resumo: | |||||||||||||
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The Bola e Boneca store is trying to mantain itself on the
market, because of the dificult situation of the its
country economy and with the pression of the biggest toys
retail stores too. Due to that a marketing research were
made with the objective of measuring the level of clients
satisfaction in relation to the services given by the store
and with this research improving the services. This
research reached directly its public target, because it were
made on the store clients database, detecting positive and
negative points, in the negative points the price had turn
up and in the positive points the satisfaction of the major
part of the business clients.
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