TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | A STUDY ABOUT POSITIONING IN SERVICES : CNA IN GRAJAU S MARKET | ||||||||||||||||
| Autor(es): |
ANDRE PEZZINO ROBALINHO |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 15/JAN/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4396@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4396@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4396 | ||||||||||||||||
| Resumo: | |||||||||||||||||
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This study analyses the situation of English Course CNA
located in Grajaú ( North Side of Rio de Janeiro city )
that faces an intense competition in a place that apparently
doesn t have enough demand for this kind of service.
Clients were asked about each aspect of the course and
their level of importance in order to propose new ways to
satisfy more their current clients and develop services that
should be able to attract more clients and establish an
efficient position in that place.
Results show the students have been satisfied with the
services but also worried about the course s costs and the
availability of the classes during the day.
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