TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE BEHAVIOR OF THE YOUNG CONSUMER REGARDING LEISURE AND CONSUMPTION IN THE LOW BOTAFOGO | ||||||||||||
| Autor(es): |
NAYLANE GONCALVES DA SILVA |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 13/AGO/2019 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=43401@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=43401@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.43401 | ||||||||||||
| Resumo: | |||||||||||||
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The theme of the research is to understand the behavior of young consumers regarding leisure and consumption in bars of low Botafogo. The research seeks to identify which are the stimuli that motivate this public when taking into account the consumption and choice of preference establishment in the neighborhood. With the purpose of identifying different points, such as: the profiles of consumers, the most attractive products or services; a qualitative research was carried out, through interviews and observation at the site. The public selected for data collection, is in the age group of 20 to 29 years, of both sexes, being residents or frequenters of Botafogo, to better understand the topic addressed.
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