TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | BUYING CLOTHING ONLINE: THE RELATIONSHIP BETWEEN MOODS AND IMPULSIVE BUYING BEHAVIOR | ||||||||||||
| Autor(es): |
RENATA FERREIRA MIGUEL |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 25/JUN/2019 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=39697@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=39697@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.39697 | ||||||||||||
| Resumo: | |||||||||||||
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The present study aims to identify the correlations that the different states of mind (moods) establish with the impulsive buying behavior of clothing online, in addition to identify which are these specific moods. The research was conducted exclusively with individuals, residentes of Brazil, who have the habit of buying clothes and accessories online. A quantitative survey was then conducted through the Qualtrics online report and distributed by Instagram, Whatsapp and E-mail. From the obtained results, some strategies were pointed out so that the companies that aim to increase their maket share, achieve their goal through e-commerce.
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