TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | DO ECOLABELS ON THE PACKAGES AFFECT CONSUMER CHOICES OF READY TO DRINK JUICES? | ||||||||||||
| Autor(es): |
RODRIGO RIBEIRO RIQUE |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 24/JUN/2019 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=39581@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=39581@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.39581 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to verify if the ecolabels on the packages affect consumer choices of ready to drink juices. Based on literature review, concepts such as green marketing, green product, environmental labelling, ecolabels and ecocertification were studied. The research was quantitative and a questionnaire was
elaborated using the program Qualtrics. This study aims to understand the importance of these labels in relation to other attributes in the consumer s choice and his perception of sustainability. It was concluded that, even though the majority of the study participants consider sustainability is an important fator in
ready to drink juices, the ecolabels don t have a significant importance in their choice of ready of these products.
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