TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | SUSTAINABILITY AS A BRAND CREATION STRATEGY: ECOCLUB RIO COMPANY | ||||||||||||
| Autor(es): |
ANDREIA ALMEIDA FERREIRA DA SILVA |
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| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
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| Catalogação: | 05/JUN/2019 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=38806@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=38806@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.38806 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to analyze how a fashion company can use sustainability as a central strategy in the construction of its brand. To perform this work, an exploratory research was carried out, of a qualitative nature, in which the data collection was performed through semi-structured interviews. The company under study was Ecoclub Rio, a Rio de Janeiro-based beachwear fashion company, which emerged in 2012. In order to achieve the central objective of the research, interviews were conducted with brand owner, Flávia Manahu, and some of the brand s consumers. Based on the information obtained, an analysis was carried out and recommendations were subsequently made to the company.
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