TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE VEGETARIANIS AND VEGANIS AS A LIFESTYLE: NA ANALYSIS ABOUT THE BRAZILIAN CONSUMING BEHAVIOR | ||||||||||||
| Autor(es): |
PAULO EDUARDO FERREIRA TAVARES PAIS |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 09/MAI/2019 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=37953@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=37953@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.37953 | ||||||||||||
| Resumo: | |||||||||||||
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The study seeks to understand the behavior of the brazilian consumer, regarding a diet guided by vegetarianism and veganism. For that, the basic content of the Marketing course was used, as well as several other academic articles on the subject. After a survey to chart vegetarian and vegan consumer preferences, an analysis considered all of the responses and hypotheses generated at the beginning of the study, indicating which ones were in agreement with consumers. In addition, the study makes it possible to create bases for new studies on the subject, considering Rio de Janeiro as the initial sample.
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