TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | PERSONAL BRANDING: CELEBRITIES TURNING THEMSELVES IN SUCCESSFUL BRANDS: KADASHIAN FAMILY | ||||||||||||
| Autor(es): |
MARIA EDUARDA PEREIRA LIMA MARINS |
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| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
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| Catalogação: | 09/MAI/2019 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=37943@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=37943@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.37943 | ||||||||||||
| Resumo: | |||||||||||||
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Celebrities are an essential part of today s culture more and with the advent of social media are a increasingly part of the routine of their consumers. Besides that, the new media of the digital era and the highly competitive market scenario increase the need for brands to differentiate themselves and stand out in the minds of their audience.
In this context, this study investigates the use of personal branding by celebrities to build and manage their personal brands, especially in the face of new ways of communicating. For this it explores concepts of branding, personal branding, brand, celebrity, digital age, social media and examines the Kardashian family case study.
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