The study, based on the behavior of the Brazilian consumer of software and electronic media, considers dubbing for Brazilian Portuguese as one of the determining factors for the purchasing decision process. The main objective of the study was to seek confirmation of this hypothesis, based on the basic bibliography of the course, especially in the area of marketing and consumer behavior, and other articles and researches. In order to obtain answers, consumers participated in a questionnaire, assigning the main reasons considered at the time of purchase. The analysis considered a national sample, and the conclusions will serve as the basis for other studies in the area, since they confirmed the hypothesis of the initial problem of the study.