TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | BOOK CONSUMPTION: HABIT, CONSUMER PREFERENCES AMONG PHYSICAL BOOKS, DIGITAL BOOKS AND AUDIOBOOKS | ||||||||||||
| Autor(es): |
VICTORIA DE MAGALHAES GERUDE |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 29/MAR/2019 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=37533@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=37533@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.37533 | ||||||||||||
| Resumo: | |||||||||||||
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The present study aims to analyze the habit of consuming books. The research was conducted with readers and not readers in Brazil, but specifically, residents of the state of Rio de Janeiro. For the present study a quantitative research was carried out through the online report Qualtrics and distributed in social networks, Facebook, Whatsaap and E-mail. The purpose of this study was to evaluate the main format of books chosen by consumers, such as physical books, digital books or audiobooks. The main barriers to the adhesion of digital books and audiobooks were also analyzed.
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