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Estatística
Título: ANALYSIS OF THE BEHAVIOR OF THE GENERATION Y OF RIO DE JANEIRO AND NITERÓI IN THE PURCHASE DECISIONS IN FASHION SITES
Autor(es): ISABELLA BARREIRA DE SA PACHECO
Colaborador(es): VIVIAN PEUKER SARDON STEINHAUSER - Orientador
Catalogação: 28/MAR/2019 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=37517@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=37517@2
DOI: https://doi.org/10.17771/PUCRio.acad.37517
Resumo:
E-commerce has been expanding in the last decade in a remarkable way in Brazil and presents itself as an important tool for boosting sales in the fashion market. This study aimed to understand the particularities of the buying behavior of Generation Y consumers from Rio de Janeiro and Niterói on fashion sites in Brazil. For that, a questionnaire was prepared and made available by WhatsApp to consumers residing in these cities. A total of 103 questionnaires were analyzed.
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