TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | WOMEN BUYING MAKEUP PRODUCTS: WHICH ARE THE MOST IMPORTANT ATTRIBUTES? | ||||||||||||
| Autor(es): |
ALAFA FERNANDES DE OLIVEIRA |
||||||||||||
| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
||||||||||||
| Catalogação: | 15/MAR/2019 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=37362@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=37362@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.37362 | ||||||||||||
| Resumo: | |||||||||||||
|
This study intended to understand which are the most important attributes for female Brazilian consumers in choose a makeup product. Several researches show how relevant is the beauty and makeup market in Brazil. The results of a online survey with 141 consumers suggest that, among all the attributes presented during the study, quality, durability and price are the most relevant for these consumers. In addition, it has been indicated that women see this kind of product as a means of increasing their self-image and confidence more than a way of impress others. Future researches should explore the symbolic meaning of makeup, as a way of fully understands the factors behind their choices.
|
|||||||||||||
|
|||||||||||||