TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MALL EXPERIENCE: WHAT GEN Z EXPECTS FROM THE SHOPPING MALLS IN RIO DE JANEIRO | ||||||||||||
| Autor(es): |
ISABELA MARIA SILVA PORTO |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 05/OUT/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=35323@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=35323@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.35323 | ||||||||||||
| Resumo: | |||||||||||||
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The present study aims to analyze which aspects are perceived by the generation Z as essential during the experience in a shopping mall. The survey was conducted exclusively with consumers from the Generation Z, residents in the state of Rio de Janeiro and that frequent malls. For the present study, a qualitative research was conducted through in-depth interviews in shopping malls in the North Zone of Rio de Janeiro and PUC-Rio University. The objective was to evaluate the main motivations and main barriers that this transformational generation presents in relation to the experience in a shopping mall. The purpose is to attract more young people to these centers in the state of Rio de Janeiro.
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