TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCY OF SUSTAINABILITY ON THE CONSUMERS PURCHASE DECISION IN THE COSMETIC INDUSTRY | ||||||||||||
| Autor(es): |
CAMILLA DE OLIVEIRA SILVA |
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| Colaborador(es): |
SYLVIA THEREZINHA DE ALMEIDA MORAES - Orientador |
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| Catalogação: | 24/SET/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=35205@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=35205@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.35205 | ||||||||||||
| Resumo: | |||||||||||||
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This study had the objective to understand the influency of sustainability on the consumers purchase decision related to sustainable cosmetics. The purpose of this study was to comprehend if sustainability iniciatives in the cosmetic industry are valued by the consumers and also to understand the consumers main reasons to purchase sustainable cosmetics as well as the barriers to purchase such products. The research was made through a quantitative questionnaire developed by the author of the study, which approached questions regarding the consumers behavior related to cosmetics and the sustainability related to cosmetics. The conclusion of the research pointed that sustainability influences the consumers, however it was observed in the study that there are other reasons that may affect the consumers purchase decision. The majority of the consumers are still influenced by the quality of the cosmetics products and by the price. The high price of the sustainable products and the lack of information related to these products were pointed by the consumers as the main barriers to purchase such products.
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