TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CULTURAL MARKETING: THE PLAY | ||||||||||||
| Autor(es): |
RAQUEL CORREA DE OLIVEIRA |
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| Colaborador(es): |
PAULO CESAR TEIXEIRA - Orientador |
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| Catalogação: | 27/MAR/2003 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3414@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3414@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.3414 | ||||||||||||
| Resumo: | |||||||||||||
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The paper that is being presented at the final written report was an analysis of the cultural investments market in Brazil. It had been realized trough the study of a cultural undertaking financed by a private organization, a research with the producers/administrators acting being acting at the market and a theoretical study about cultural marketing. The cultural undertaking shown was the play Perola sponsored by Natura organization. The esearch was realized with 10 producers active in Brazil, in cultural investments market. It was meant to show in this work the return that cultural undertakings with quality can bring to the organizations that invest in this area.
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