Título: | RELATIONSHIP MARKETING | ||||||||||||
Autor(es): |
RAPHAEL MENDONCA NEGREIRA |
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Colaborador(es): |
LUIS FERNANDO HOR MEYLL ALVARES - Orientador |
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Catalogação: | 27/MAR/2003 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3412@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3412@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.3412 | ||||||||||||
Resumo: | |||||||||||||
This work consists of an analysis of Plaza Copacabana
Hotel, one of Rede Windsor's six hotels, in the which we
tried to elaborate strategies and marketing actions so
that the company can develop and to accomplish the
objective proposed in this work, in other words, keep
customers. For that along the work analyzed important
points, such as: analysis of the hotel section, of the
market, competitive, of your customers characteristics
and the easiness and limitation of obtaining important
information for the project. All this,together with the
analyses for the elaboration, it was taken to the
development of strategies,as: suitcase-direct,
telemarketing and researches, which can and they can
contribute to the success of this project.
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