TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE IMPACT OF THE REDUCTION OF THE ALIQUOT OF IPI IN THE ENTERPRISE STRATEGY OF THE MECEDES- BENZ | ||||||||||||
| Autor(es): |
PEDRO WUNDER DE ALENCAR |
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| Colaborador(es): |
HELIO ARTHUR REIS IRIGARAY - Orientador |
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| Catalogação: | 25/MAR/2003 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3405@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3405@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.3405 | ||||||||||||
| Resumo: | |||||||||||||
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This research consisted of a case study, focusing on the
variations which occurred in the automobile industry,
specifically in Mercedes-Benz vehicles market, after the
industrialized product s tax reduction was decreed. The
changes were identified through Michael Porters most important contribution was
undoubtedly, to identify how the impact of the tax
reduction was decisive, in showing that different
companies of a same industry adopt completely different
strategies, each of them hopeful on the survival of their
own organization.
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