TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | BUYING WOMEN S CLOTHING ONLINE: WHAT INHIBITS OR ENCOURAGES CONSUMERS TO BUY | ||||||||||||
| Autor(es): |
ROBERTA WOLF |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 22/MAI/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33941@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33941@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.33941 | ||||||||||||
| Resumo: | |||||||||||||
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The present study aims to analyze which variables are perceived as inhibitors and influencers of the purchase of women s clothing online. The survey was conducted exclusively with fashion clothing consumers of e-commerce residing in Brazil. For the present study, a quantitative survey was conducted through the online report Qualtrics and distributed on social networks, Facebook and Whatsapp. The objective was to evaluate the main motivations and main barriers for the purchase of women s clothing online with the objective of increasing sales conversion in this channel. Also, consumer s perception of what would make them buy more in this channel was analyzed.
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