TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMER BEHAVIOR WHILE PLANNING A LEISURE TRIP ON THE INTERNET | ||||||||||||
| Autor(es): |
RICARDO BRAZ BARREIROS |
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| Colaborador(es): |
MARIA LETICIA SOARES BEZERRA DE MELLO - Orientador |
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| Catalogação: | 18/MAI/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33919@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33919@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.33919 | ||||||||||||
| Resumo: | |||||||||||||
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From the first moment in which one thinks about taking a leisure trip to experience the trip itself, micro-moments were identified in a survey conducted by Think with Google (2016), in which travelers searches for information online. They are: I want to get away, time to make a plan, let s book it and can t wait to explore. The present study aims to observe if this division of the trip into micro moments occurs with a group of young travelers in Rio de Janeiro the behavior of the traveler in each step of the process of planning trips online from a qualitative research. It was concluded, then, the existence of the micro-moments in the sample, but in a different way from the first research.
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