The purpose of this study was to investigate the potential impact of a brand s exposition in the flying sports (hang-gliding and paragliding) area, especially on consumer behavior. Consequently, the study seeks to characterize the opportunities and advantages of such exposition in the city of Rio de Janeiro, Brazil. To achieve this goal, a qualitative research was conducted with 10 free flight instructors from the São Conrado de Voo Livre club (CSCVL), and a quantitative survey was made with a sample of 99 occasional practitioners, residents and tourists from the city of Rio de Janeiro, potential consumers. The surveys involved semi-structured interviews and use of forms with pre-established questions, focusing on obtaining data that highlight or not the business opportunity with brand exposure in the free-flying sport. Results revealed that respondents recognized free flight as a potential area for brand disclosure, and that teenage age at age 40 should be the main focus of marketing.