TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | A COMPARATIVE STUDY AMONGST SEGMENTS OF BRAZILIAN AND AMERICAN DOG OWNERS: BASED ON THE WORK PERFORMED BY BOYA ET AL. (2014) | ||||||||||||
| Autor(es): |
RENAN HAIIDAMUS MAGALHAES |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 16/MAI/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33899@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33899@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.33899 | ||||||||||||
| Resumo: | |||||||||||||
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The present work aims to analyze the different dog owners segments decision criteria when purchasing dog food, substantiating the analysis in the study held by Boya et al. (2014). Additionally, the work intends to compare the results found by Boya et al. (2014) and by Dotson e Hyatt (2008) (USA) with Brazilian studies on the subject. The research raised and handed out on the internet a questionnaire that obtained 746 answers from dog owners. The main results suggest a strong evidence that Brazilians have a closer relationship and are more attached to their dogs than Americans; and that the Brazilian consumers are less price sensitive when buying food for their dogs than the Americans.
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