Logo PUC-Rio Logo Maxwell
TRABALHOS DE FIM DE CURSO @PUC-Rio
Consulta aos Conteúdos
Estatística
Título: SENSORY MARKETING AND VIRTUAL REALITY AS A STRATEGY FOR TOURISM MARKET
Autor(es): RAFAEL CAMPOS ASVOLINSQUE
Colaborador(es): MARINA DE CASTRO FRID - Orientador
Catalogação: 15/MAI/2018 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33887@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33887@2
DOI: https://doi.org/10.17771/PUCRio.acad.33887
Resumo:
This article has as its main objective to find opportunities at the tourism market for technology companies and producers of virtual reality software, through the sensory marketing strategy in partnership with this kind of technology. Keeping in mind the low level of knowledgement of Rio de Janeiro people and the hard access to this technology in Rio de Janeiro, exploring the effects caused on the clients of this marketing strategy. Interviews were made with the technology market professionals and with the consumers of the app developed by them, which can be classified as tourism market potential clients. With both groups answers we are able to create new targets for new conclusive researches in a close future.
Descrição: Arquivo:   
COMPLETE PDF