Movies have always been regarded as not just a popular way of entertainment, but also, in some cases, an excellent means for investment. Yet, notwithstanding enviable rates of return boasted by some productions, a number of investors seem to disregard film almost automatically when considering where to put their money. Are film productions risky, inaccesibe or unnatractive? Do investors lack the information with which to invest their money confidently? Does the industry merit a closer look in the first place, or not? This thesis aims to answer these questions as well as demistify movies as forms of investment in Brazil, bringing investors closer to this medium.