TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE ADOPTION OF COOPERATIVE STRATEGIES AS A WAY TO AVOID A NEW ENTRANT: THE CASE OF ROXI STATIONERY STORE | ||||||||||||
| Autor(es): |
MARIA FERNANDA B DE MELO GROMANN |
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| Colaborador(es): |
LENISE SARAIVA DE VASCONCELOS COSTA - Orientador |
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| Catalogação: | 18/MAR/2003 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3374@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3374@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.3374 | ||||||||||||
| Resumo: | |||||||||||||
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In the two last decades the study concerning the
cooperative strategies has been deepened.
This because, each day, this type of strategy has been used
more widely by the companies.
Nowadays, companies are cooperating more, since they have
realized that, in many cases, it is possible to minimize
the uncertainties of the environment, to get competitive
advantage and organizational learning through the
implementation of the cooperative strategies. The Roxi
stationery store is a micro-company, which acts in the
district of Méier, in Rio de Janeiro and also experiences
today the threat of a new and strong competitor. In order
to face these challenges, the administrators need to use
new strategies of management. The final objective
of this study is to analyze the viability, the
implications, the advantages and the disadvantages
of the implementation of the cooperative strategies for the
case of the Roxi Stationery store.
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