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Título: ABOUT THE UNION BETWEEN TRIMAK AND STP , HOW BECOME HER A SUCCESS?
Autor(es): LUIZ CLAUDIO RAMOS KOELER
Colaborador(es): AUGUSTO DOLHER DO CARMO - Orientador
Catalogação: 18/MAR/2003 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3370@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3370@2
DOI: https://doi.org/10.17771/PUCRio.acad.3370
Resumo:
Nowadays the market takes over new tendencies quickly, the speed and the creativity are differentials of the moment. Following that new panorama, Trimak, a traditional company of the branch of weighed machines (sale and rent), is going to leave for a new segment, becoming itself exclusive representative (in Rio de Janeiro's State) of STP's Products. This work has for goal; propose a way to turn Trimak capable of being a success distributor of the products of the largest chemical line automotive of the world STP. For that are going to board and to suggest changes, mostly related for marketing, to the managerial organization and the distribution strategy of the product.
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