This work aims to analyze the main factors that contribute to the actual low average occupancy rate in Brazilian football stadiums. Thus, the research aims to analyze the following factors that are able to affect this rate: team performance in the championship, low importance of the game, high ticket pricing, violence, location and difficulty of access or transport to the stadium, match time, TV transmission, difficulty in buying tickets, low quality of the services provided in the stadiums and low public likelihood. The adopted method was the realization of a descriptive research, with a quantitative approach. An electronic survey was used to collect data. Seeking to meet the general objective, it was observed that the set of factors addressed and also a mistaken analysis in the construction of stadiums in the past are determinants of the current low average occupancy rate.