TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE MATURATION AND EVOLUTION OF THE CARIOCA SOCIETY IN FRONT OF THE GROWTH OF THE MARKET / SEGMENT OF BEAUTY DIRECTED TO THE MASCULINE PUBLIC | ||||||||||||
| Autor(es): |
LUCAS LEMOS LEITE VILLASBOAS |
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| Colaborador(es): |
MARINA DE CASTRO FRID - Orientador |
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| Catalogação: | 20/ABR/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33671@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33671@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.33671 | ||||||||||||
| Resumo: | |||||||||||||
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Following the work, the evolution of the beauty segment aimed specifically at the male audience, this work seeks to study the preferences of the carioca consumer in the face of tendency of the current man to give more value and more concern for his appearance and his well-being. The theoretical chapter approaches the themes of consume behavior, marketing mix and the 4ps; the body as a symbol; consumption and beauty and, finally, gender and consumption. In the empirical part, interviews were made with 38 men between the ages of 25 and 60, all residents of the city of Rio de Janeiro who use or intend to use the services offered in salons specially designed for the male audience and also that consume cosmetic products. The goal was to compare your perceptions and ideas about the segment and also about this new reality that we live in today.
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