TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | PERCEPTION AND ATTITUDE OF CONSUMERS REGARD LABELS OF BREAD AND BISCUITS | ||||||||||||
| Autor(es): |
JULIA MARIA TOCANTINS DE OLIVEIRA |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 17/ABR/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33625@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33625@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.33625 | ||||||||||||
| Resumo: | |||||||||||||
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This work analyzes the consumer s perceptions and attitudes with and without food restriction diets regarding the labels of bread and biscuits, which are the products with high allergenic ingredients. The objective is to increase the level of understanding about information on food labels and which information on the label attracts more attention. To further understand the consumer, a qualitative and exploratory survey was conducted to consider the opinion and subjectivity from the interviewees about the bread and biscuits labels that were shown. After the survey it could be said that the communication of the labels need to be improved to increase credibility for the consumers.
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