TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STUDY ON THE ECONOMIC VIABILITY OF A SMALL-SCALE BREWERY IN BRAZIL | ||||||||||||
| Autor(es): |
JOAO SALDANHA FIUZA |
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| Colaborador(es): |
RAFAEL IGREJAS DA SILVA - Orientador |
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| Catalogação: | 12/ABR/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33585@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=33585@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.33585 | ||||||||||||
| Resumo: | |||||||||||||
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The motivation for the elaboration of this work is the constant growth of the craft brewery market over the years in Brazil. Today this segment represents around 1 percent of the total beer sold in the country, but in the US, for example, where this market is already established, the representation reaches 20 percent. From this perspective, it can be said that there is still room to grow until the market reaches its potential in Brazil. Considering this situation, in addition of the data collection, it was analyzed the viability in financial terms to operate a craft brewery in Brazil over 20 years. The methodology used was the Discounted Cash Flow, and the main indicators used are Net Present Value (NPV), Internal Rate of Return (IRR) and Discounted Payback.
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