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TRABALHOS DE FIM DE CURSO @PUC-Rio
Consulta aos Conteúdos
Estatística
Título: THE INFLUENCE OF OFFICIALS SUPPORTERS IN FOOTBALL: A STUDY AT CLUBE DE REGATAS DO FLAMENGO
Autor(es): PATRICK LEVENTAL WANDELLI
Colaborador(es): MARCO AURELIO DE SA RIBEIRO - Orientador
Catalogação: 02/FEV/2018 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=32866@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=32866@2
DOI: https://doi.org/10.17771/PUCRio.acad.32866
Resumo:
This work is intended to help to better understand some of the practices in the world of football, specially the stablished practice around the world that are the supporters programs (club members). With a focus on Clube de Regatas do Flamengo, from Rio de Janeiro, the study will explore the factors that make commom fans loyal and become active members of the club. The decision-making process and consumer behavior in this particular case will be analyzed due to the club s lack of sucess compared to the size of its fans. This is a qualitative research of the Discourse Analysis type.
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