This work aims at analyzing the delay in the process of trademark protection in Brazil by INPI (Instituto Nacional de Propriedade Intelectual/ National Institute of Intellectual Property) by two sets of significant actors in such process: trademark and patent protection firms requesting trademark protection, representing their clients, individuals or entities, and the same INPI, the institute responsible for the actual trademark protection. The issues brought up from interviews made in person or by mail have been compiled in order to provide a global vision of the restrictions and difficulties found in this process. At last, such issues have been analyzed as potential restrictions for the marketing of companies attempting to register trademarks in Brazil and proposals for avoiding and mitigating such problems have been presented.