TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HOW THE DIRECT SELLING OF CDNULLS, FROM A INDEPENDENT MUSICAL RECORD, CAN MINIMIZE THE EFFECTS OF THE CURRENT CRISIS OF THE BRAZILIAN PHONOGRAPHIC MARKET PAULITURA EDIÇÕES MUSICAIS | ||||||||||||
| Autor(es): |
JOAO PAULO FONSECA DE SOUZA |
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| Colaborador(es): |
MONICA ZAIDAN GOMES ROSSI - Orientador |
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| Catalogação: | 24/FEV/2003 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3273@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3273@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.3273 | ||||||||||||
| Resumo: | |||||||||||||
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The study was made trough analysis of the theories about
direct selling plan and your appliances in to a small
musical record. (Paulitura) The enterprise has a
family structure and limited resources to invest.
Was used direct distribution and marketing concepts in the
study because theses have been used as the best options to
fight against musical pirates. The internet is the most
used selling channel in the study because is the one who
grows faster in the world. The interaction with clients and
business partners is one of the challenges to the
enterprise in this project. The study uses information
based on brazilian realities.
The enterprise also intend to apply the plan separately and
in short spaces of time in each of it is four artists to
know which one will be the next priority.
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