Brazilian football has shown great progress in its management, clubs are increasingly worried about professionalizing management. And one of the great pillars of this new management is the investment in marketing. Today managers are looking for new marketing strategies to attract resources to clubs, but shirt master sponsorship is still one of the largest sources of income. Sponsorship can be done both by large private companies that aim to profit, second sector, and by non-profit companies of the third sector, however the dynamism and the way monetization are different. This study aims to analyze the viability and profitability of a club sponsored by a third sector company.