TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | IS CDM ( SOUZA CRUZ CRM ) AN ADEQUATE SUBSTITUTE FOR THE TRADICIONAL MARKETING COMMUNICATION AFTER THE PASSING OF MEDIA BANISHMENT LAW? | ||||||||||||
| Autor(es): |
GABRIELA VACA PEREIRA ANTELO |
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| Colaborador(es): |
GUILHERME MARQUES DE AZEVEDO - Orientador |
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| Catalogação: | 24/FEV/2003 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3261@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3261@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.3261 | ||||||||||||
| Resumo: | |||||||||||||
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The goal of this monography is to verify if the CDM is an
adequate substitute for marketing communication in Souza
Cruz.The monography was accomplished through exploratory
investigation about the theme,and documental research in
the company with the support of a bibliographical study.
Based on the collected information it was possible to
verify that developing marketing actions that include all
the legal obligations established by the media banishment
law was a challenge.
In this work we could verify that CDM is partially adequade
adequate substitute partially for marketing communication
in Souza Cruz. The direct contact with the customer is a
favorable point in this new scenery.
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