Título: | ALPHA FINANCIER: STUDY OF THE FINANCING MARKET VEHICLES | ||||||||||||
Autor(es): |
DENIS DOS SANTOS QUINTELA |
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Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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Catalogação: | 24/FEV/2003 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3257@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3257@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.3257 | ||||||||||||
Resumo: | |||||||||||||
This study intents to offer an overview of the financing
vehicle market in Rio de Janeiro. Information on the
segments of that market was selected in order
to offer Financeira Alfa suggestions on how to insert
itself in the market, probably through a different
perspective and approach. Examples explaining how similar
banks have succeeded in differentiating themselves in the
market were mentioned. Some interviews with operators and
financing management were analyzed, in order to detect
which market segments attract them.
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