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Título: ALPHA FINANCIER: STUDY OF THE FINANCING MARKET VEHICLES
Autor(es): DENIS DOS SANTOS QUINTELA
Colaborador(es): JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador
Catalogação: 24/FEV/2003 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3257@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3257@2
DOI: https://doi.org/10.17771/PUCRio.acad.3257
Resumo:
This study intents to offer an overview of the financing vehicle market in Rio de Janeiro. Information on the segments of that market was selected in order to offer Financeira Alfa suggestions on how to insert itself in the market, probably through a different perspective and approach. Examples explaining how similar banks have succeeded in differentiating themselves in the market were mentioned. Some interviews with operators and financing management were analyzed, in order to detect which market segments attract them.
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