TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MARKETING EXPERIENCE IN THE JEWELRY MARKET: DASSA DANNA EVENTS | ||||||||||||
| Autor(es): |
CAROLL HEJDA BONDER |
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| Colaborador(es): |
ALESSANDRA BAIOCCHI ANTUNES CORREA - Orientador |
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| Catalogação: | 04/JAN/2018 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=32548@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=32548@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.32548 | ||||||||||||
| Resumo: | |||||||||||||
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This work aims to investigate what attract the customers to the events promoted by Dassa Danna jewelry brand. In order to do this, internal company surveys were carried out, reports and documents were collected, as well as interviews with consumers of the brand, who use to attend the company events. As a result, recommendations were made to the company, for the purpose of improving the actions on its events and, consequently, being able to project a positive image of the brand for those consumers.
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