This paper presents an identify of marketing positioning of a divecenter and an analysis if the current positioning is that expected for the manages os the company. The study tries to highlight customer suport technics as a powerfull and competitive tool that can raise profits and bring market fidelity if well implemented. Diferences observed in diving shops/divecenters were identified and, based on some peculiarities, metrics were developed and used later on positioning charts and on the expected positioning of the Deep Trip divecenter. An adequate positioning always seeking customer satisfaction is essencial for any business trying to maintain the customer base and planning to add future clients to it.