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Título: THE STRATEGIC PLAN TO THE INCREASE OF A SMALL COMPANY: MSWEDUCAÇÃO E CONSULTORIA
Autor(es): ANISSE CHAAYA GOMES
Colaborador(es): LENISE SARAIVA DE VASCONCELOS COSTA - Orientador
Catalogação: 19/FEV/2003 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3238@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3238@2
DOI: https://doi.org/10.17771/PUCRio.acad.3238
Resumo:
This project intends to show a strategy to MSW Education and Consultation, a small company, which is on the market servicing a personalized consultation to their clients. The objective of this company is to grow from a small to a medium organization, in a structured way, and to take advantage of the augmented demands of their services. As soon as the generic strategy is chosen and the concept of Porter Value Chain is applied, a project was elaborated for the company to follow in order to achieve the aimed development.
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