TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | PROPOSAL OF STANDARDIZATION OF NET OF SNACK BARS ON THE BASIS OF THE VALUE CHAIN OF PORTER: CASE TÁ NO FORNO | ||||||||||||
| Autor(es): |
ANA CAROLINA BARCANTE COELHO |
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| Colaborador(es): |
LENISE SARAIVA DE VASCONCELOS COSTA - Orientador |
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| Catalogação: | 18/FEV/2003 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3235@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=3235@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.3235 | ||||||||||||
| Resumo: | |||||||||||||
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Nowadays, the companies in the fast-food sector are facing
a truly war to conquest and maintain their customers. Each
time investments are becoming more necessary to survive
in the market and offer products with quality and
competitive prices. The Tá no Forno company is a real
example of a business that is suffering negative impacts on
their results. The activities and processes are not well
structured and that is why the company is loosing
customer and competitiveness. The Value Chain theory by
Porter was used as an instrument of analysis of the main
activities of each snack to propose one value chain that
could be used by all snacks to satisfy the customers,
conquer better results and standardize the processes.
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